A small studio for kind technology

Useful technology should leave people, families, and animals better connected — not merely more automated.

Amazed Labs is a small studio building calm, careful tools for everyday moments that matter — a draft message, a hard conversation, a new dog learning the leash.

Meet the apps Read our story

A person at a sunlit kitchen table composing a message on a phone, while a small dog rests beside them.

Two people sitting at a kitchen table facing each other across a small notebook, drawn without facial features.

Our story

Medicine, psychology, and careful technology.

Dov Ginsburg, an anesthesiologist, founded Amazed Labs. His wife, Ariella Eisenberg, PsyD, is a psychologist, ParentScript's clinical authority, and a stakeholder in that product.

Amazed Labs builds tools intended to help people communicate and practice useful skills without pretending that software is a person or a professional. The studio works with trusted collaborators and aims to be plain about what each product can and cannot do.

We value usefulness, restraint, and honest limits. We do not treat a calmer evening, a kinder message, or a change in a dog's behavior as an outcome the company can promise.

— Amazed Labs

What we value

Six small promises.

We hold ourselves to a few specific, ordinary ideas. They're not a manifesto — they're the things we check our work against.

Warmth first

Software should feel like a friend in the room, not a vending machine. If a feature can't be warm, we'd rather not build it.

Honest by default

Plain language, real numbers, no fake testimonials. We say what we know, what we're still figuring out, and what we won't do.

Family is the unit

People don't use software alone — they bring their kids, their parents, their dogs, their bad days. Tools should respect that.

Animals count

Dogs and other animals aren't props. Our pet work avoids dominance framing and is designed for use by owners and, where appropriate, alongside qualified trainers or behavior professionals.

Useful, then clever

We'd rather ship something quietly useful today than something flashy next year. We earn trust one feature at a time.

Restraint as a feature

We will not collect what we don't need. We will not send notifications we wouldn't want to receive. We will not gamify your family.

Our apps

Three small tools, each built for a specific room.

We don't try to do everything. Each app is shaped around one human moment we wanted to make easier.

tonoit

An iOS keyboard Coach that helps you make written messages warmer, clearer, funnier, or safer — right inside the apps you already type in.

Warmer
Clearer
Funnier
Safer

Visit tonoit.com →

ParentScript

Practical, clinician-informed parenting skill practice for parents, designed to support—not replace—the work they do with qualified professionals.

For parents
For clinicians
Evidence-informed

ParentScript is an educational skills tool. It does not diagnose or treat a child or parent, provide emergency or crisis support, or replace individualized care from a qualified professional.

Visit parentscript.app →

TandemPaws

Dog-first educational coaching for owners, with small, humane practice missions and pathways to qualified help when an issue is outside the app's scope.

For owners
For trainers
Not veterinary care

TandemPaws does not diagnose or treat medical or behavioral conditions and is not for emergencies or aggression management. Pain, sudden behavior change, possible illness or injury, bite risk, or danger to a person or animal requires a veterinarian or appropriately qualified behavior professional.

Visit tandempaws.com →

Our pledge

One percent, each year, from each product.

Amazed Labs pledges 1% of annual net revenue from each product to a mission-aligned nonprofit. Our initial intended beneficiaries are listed below. They did not select, approve, sponsor, or endorse Amazed Labs or its products.

Initial intended beneficiaries

tonoit Autism Society of America

ParentScript Child Mind Institute

TandemPaws Best Friends Animal Society

tonoit's intended beneficiary reflects a giving commitment, not a claim about the product: tonoit is not an autism app or treatment, and Amazed Labs does not frame autistic communication as something to cure or normalize.

These organizations are intended beneficiaries only. No affiliation, partnership, sponsorship, or endorsement is claimed or implied. No donation history is claimed, and purchases are not charitable donations or tax-deductible contributions. After the first completed giving year, we will publish the giving period, the net-revenue calculation used, each annual donation total, and receipt evidence on this page.

For this pledge, “annual net revenue” means product revenue actually received after refunds, chargebacks, sales taxes, and marketplace or payment-processing fees, and before general operating expenses.

Our first giving year is the first calendar year in which a product records net revenue; we will publish totals and receipt evidence after that year closes.

A note on honesty

What we won't claim.

We won't call our apps "treatments" or promise outcomes. We won't say a coach "cures" a hard evening. We won't tell you a dog app "fixes" your dog. We won't borrow authority from clinicians or veterinarians we haven't actually worked with. We won't fake testimonials, inflate metrics, or display partner logos we haven't earned.

If you spot something on this site that doesn't match how the products actually work, please write to us — we want to know.

Say hello

We're glad you stopped by.

Reach the studio

Studio email routing is not active yet, so we will not publish an address that cannot receive your message. Until it is verified, please reach us through the app most relevant to your question.

For our apps

Support, feedback, and account questions are best sent through each product's verified website.

tonoit Visit tonoit.com →

ParentScript Visit parentscript.app →

TandemPaws Visit tandempaws.com →